Master the succinct email

Communication is one of the secrets of success, and email communication is one of your most useful tools.

An effective email is short and to the point. You’ll get better results by keeping most of your emails to just a few sentences. Try this structure:

• Your identity. Explain who you are. This obviously doesn’t apply when you’re writing to a co-worker or friend. But if this is your first contact, make introductions immediately.

• Your reason for writing. Explain what you want: Are you submitting a proposal? Do you need information? Are you looking to make a purchase? Lay it out up front.

• The benefits to the readers. Why should the recipient pay attention to your email? Give the recipient a compelling reason to read and respond.

• The deadline. Tell your recipient when you need a response.

 

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Matt

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